On April 28th, Stradivarius chose Madrid to unveil the drop of its SS26 collection —and it wasn’t just any presentation; it was a true statement of intent.
From the early hours, the guests —a curated mix of press, stylists, creators, and community— immersed themselves in a meticulously planned experience. Breakfast turned into a fun moment: customizable donuts with sweet and savory toppings that transformed the ordinary into something unexpected.
One of the highlights was the live intervention by Valentina Améstica, a graphic artist from New York, who took personalization to another level by printing t-shirts and tote bags live while engaging with the attendees. Fashion, but also process, also dialogue.
More than 120 guests took part in this event, where the big news came from The Collective: an initiative that puts the most loyal clients of the city at the center, inviting them to discover the new collection in exclusivity. Because the community is no longer just an audience — it is the protagonist.
