Stradivarius reopens it’s iconic store in Kalvestraat street, in the heart of Amsterdam. The shop has a total sales area of 640m². The store maintains it’s brick façade, and also the lateral windows that bring natural light inside.
The shop incorporates the new WAVE concept, which shows the brand’s commitment to innovation and design. A decoration that proposes a minimalist aesthetic, with rounded shapes and finishes and a palette of whites, greys, ochres and beiges. Its furniture with rounded shapes and finishes hangs from the ceiling to create a clean space with a minimalist aesthetic in which the collections take centre stage. WAVE insists on the use of natural materials, such as lime cement of mineral origin, which is used to create the texture of several of the walls. Ash wood adds a touch of quality and warmth and plays an important role in the most important areas of the shop. One of the important new features of the WAVE aesthetic is that the fitting room curtains are 100% recycled, made from industrial textile waste.
The shop has a newly self-checkout area and return boxes, in an area marked with special lighting, in addition to the Click & Collect service that promotes the brand’s proposal to ensure the best shopping experience and reduce waiting times for our customers.
