Stradivarius continues to develop its new creative concept under its manifesto “Love your perfect contradictions”The May editorial The May editorial takes place in the countryside, showcasing a green, flower-filled landscape contrasted with neoclassical design furniture. The protagonists—two bohemian girls—lead the story, living out-of-place everyday scenes: a picnic built with indoor elements, creating a contrast between the natural and the carefully constructed.
The collection complements this imagery with a proposal of flowing garments, ruffles, and lightweight fabrics, in a palette of neutral tones, greens, off-whites, and soft earth shades that reinforce the connection with the surroundings.
This approach is further emphasized through the campaign’s visual treatment: using the cut-out technique, silhouettes are isolated and become the focal point of the image, eliminating distractions and highlighting their shape and movement.
Printed dresses, light volumes, and delicate fabrics coexist with sets, tailored pieces, and romantic details, alongside flowing trousers and more defined structures. A collection that balances the organic and the constructed, in line with the campaign’s visual universe.
